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Having grown up in the industry, mentored by his father Les Usherwood, a world renowned type and graphic designer, one could say that communications and design is in Brad’s blood. His early career was spent in the family’s design and typography business before leaving to gain broader experience and later found Yield more than 30 years ago.

In 1996, he saw the future in digital and founded Tarantula Interactive with two other partners which ran alongside Yield. After successfully growing the firm and launching a number of important online brands like BMO.com, he sold it to focus more on brand strategy and branding organizations across other touchpoints.

Today, Brad still leads strategy and creative as he still loves the work and working with the clients, even after 30 plus years.

Over Yield’s 30 years, Brad has amassed an enormous breadth of experience that covers more than 20 industry sectors and 170 clients. He has worked on all 5 of the big 5 banks, prestigious automotive brands like Porsche, Canada’s best known insurance companies, CPG and beverage alcohol, along with some of the largest not-for-profits like World Vision and the Heart & Stroke Foundation. He is particularly skilled at complicated multi-facet organizations that need to sort out and simplify their brands.

Brad is a rare individual who began his career as a Graphic designer, before growing into Yield’s first creative director. As the firm matured, Brad spent more and more time with clients advising them on their brands so his role naturally evolved to include strategy. Brad is gifted with a highly spacial mind that allows him to see brands across their many dimensions, then work with creative teams to ensure the creative ideas connect back to that strategy. This has been critical to the success of our clients business after we establish a new brand.

Brad has led some of the firm’s most significant multi-year engagements. When Scotiabank International was losing share with the youth market in the Caribbean, Brad led the development of a new youth brand that rolled out across 26 countries. When the massive insurance company Foresters decided to rebrand, Brad guided the implementation of the new brand globally across hundreds of brand assets while helping the organization develop the internal creative capabilities to support the roll-out. Our most famous client/brand to date has been Porsche where Brad led the account, strategically & creatively for more than 6 years helping them grow over 300% in unit sales. When a new President for Canada joined Equifax, her first mandate was to turn the organization back to growth which began with rearticulating the brand’s value in Canada. Brad led the initiative which turned into a 4 year overhaul of all aspects of their marketing. His strategic and creative direction of Deloitte‘s famous “green dot” campaign moved the brand from 4th to 1st place in awareness, familiarity and favourability among the big four consulting firms. Most recently Brad was tasked with branding Ontario’s 40,000 plus doctors where he developed a long-term masterbrand strategy and creative campaign that changed the way the public thought about their doctor for the Ontario Medical Association.

Brad a big believer in supporting his local community, Georgetown as an active board member of Ontario’s only not-for-profit Craft Beer Festival. He leads the strategic and creative planning around the brand helping it grow to become the #1 festival in the GTA. Yield provides pro-bono creatives service to support the promotion & marketing of the event. And yes he likes craft beer!

When it comes to our craft, Brad cares deeply about the talent in our industry and gives his time as the Bachelor of Design Program Advisory Chair at Conestoga College to help ensure the skill our young creatives are learning are what the industry needs as it evolves.

Brad is also a very active individual as a cyclist and downhill skier. He also loves cars and used to be an instructor for the Porsche club. He can regularly be found driving his 911 at the race track at speed.

As Associate, Public and Government Relations at Yield Branding and the Principal Advisor of the DG Advisory Group, David serves as the orchestrator of change, a strategic communication and management virtuoso dedicated to guiding international entities through uncharted waters. His passion lies in crafting communication strategies that not only weather unique challenges but also unleash unprecedented growth and value.

In his recent role as the Chief Corporate Officer for PharmaCielo Ltd., David was the architect of a global revolution in the medical cannabis industry. A trailblazer and corporate visionary, he seamlessly navigated the complexities of international landscapes, serving as the voice and face of the organization. David’s leadership, spanning Investor Relations (IR), Public Relations (PR), and Government Relations (GR), ignited a symphony of success, resonating with investors, government bodies, customers, and internal teams alike. Through a masterful blend of traditional and social media channels, he didn’t just communicate; he inspired, steering the company toward its ambitious goals.

Previously, as the Managing Partner of the Canadian operations of Cohn & Wolfe, David wielded communication as a powerful tool to address everything from crisis management to brand marketing, regulatory affairs, and government engagement. His personal commitment to corporate communication, both internally and externally, set the stage for comprehensive strategies that echoed with authenticity.

Beyond the boardroom, David’s impact on the community is profound. From chairing the Canadian Council of Public Relations Firms (CCPRF) to actively contributing to non-profit organizations, he is a catalyst for positive change. Certified as a member (ICD.D) of the Institute of Corporate Directors, David’s commitment to innovation governance shines through, and his seat on the Mentor Board of Foresight Canada underscores his dedication to fostering growth in Canada’s cleantech sector.

David’s journey is marked by entrepreneurial spirit, government relations consulting, and international trade analysis. Recognized globally by his peers, David Gordon isn’t just a communicator; he’s a storyteller, an architect of success, and a driving force for positive change. His awards are not just accolades; they are symbols of his ability to inspire, innovate, and elevate every venture he touches. In every role, David’s legacy is one of transformation and inspiration, reminding us that the journey to success is not just about reaching new heights but also about bringing others along on the ascent.

Gonzalo is an invested creative with 8 years of experience in the visual communication spectrum. Being fluent in both English and Spanish, Gonzalo led the Latin American design division at Startech.com (Named One of Canada’s Best Employers), as well as developing successful branding campaigns for boutique agencies with a diverse clientele.

Gonzalo’s experience has crossed multiple sectors at Yield from associations: Ontario Medical Association, Advantages Retirement Plan; to media, technology, and entertainment: ARHT Media; to education: University of Toronto Student Life.

The extent of Gonzalo’s experience goes beyond idea generation and conceptual thinking. His vast software manipulation skills as well as ability to adapt to emerging and rapidly-evolving market trends, position Gonzalo as a key part of the creative and production day-to-day at Yield.

Here are three successful campaigns that Gonzalo has been a part of while working at Yield:

• The rebranding of Student Life Division (UofT)
• Branding of the Advantages Retirement Plan. (OMA’s Member’s-only retirement plan)
• The development of a pandemic-response appreciation campaign for the OMA.

Gonzalo maintains an active and healthy lifestyle that includes exercising the body and brain. He is a passionate multi-instrumentalist musician deeply interested in music as a means of communication and expression.

Eric began his creative journey in Architectural Design at the University of Toronto, before deciding that graphic design was his true calling and transferring to George Brown College. Graduating in 2021, Eric was honoured with the 2021 RGD Student Design Award.

Eric has made an immediate contribution since arriving in the summer of 2021, designing the Better Health Care platform website for OMA as well as supporting development of creative platforms for DealMaker and IPEX.

His background has given him a strong foundational understanding of conceptual thinking and problem solving, applying it to new design challenges which we look forward to tapping into in the future.

Eric loves to relax by playing a many multiplayer or story-driven video games as well as practicing his wizardry with playing cards, practicing new card flourishes and increasing finger dexterity.

Richard has over 30 years’ experience in digital design and front-end development. He is a RGD-certified designer that enables him to bring the best design practices to the UX experiences he codes. Having worked with a wide array of financial services brands such as BMO, TD, VISA, Moneris and Canadian Tire Financial Services Richard has built a reputation as a versatile, innovative, customer-oriented developer who is highly adept at explaining technical things in plain language making it easy for non-technical clients to understand.

In his work with Yield, Richard has been at the center of some of our most successful website implementations including:

• Arrow Capital: Richard led the development of this complex web project that required challenging integrations with various capital market data feeds so that the client’s product portfolios would dynamically update daily given their investors visit the website regularly. Additionally, the site was integrated with their CRM system to support new client acquisition. https://arrow-capital.com
• IPEX: As part of a massive North American branding campaign that centred on a campaign website, Richard set up standalone hosting, complex tracking mechanics include using Hotjar heat mapping and event tracking using GA 4.0 so we could optimize campaign performance. Additionally, he integrated the brand discovery user experience with the client’s existing website so users could access and explore product application content. In order to capture leads, Richard also built integrations with their customer enquiry functionality which was connected to the CRM. https://ipexbuildsitright.com

For Richard, work and learning are his passions, so in his spare time, he works on AI image generation, understanding and implementing 3D printing projects, studying new languages and building high-rez audio sets.