Following a competitive review, Yield was selected by Blair Franklin Asset Management for a major new strategic branding initiative.
Blair Franklin recently decided to divide its asset management and advisory business into two completely separate ownership groups. A big priority was to identify a branding firm to advise them on how to tell their new story in the marketplace and connect with their clients in a more relevant way.
In the coming months, Yield will conduct qualitative client, stakeholder and employee research to inform a new brand strategy, value proposition and architecture.
“We were impressed with Yield’s track record for branding firms in the financial services sector. They have a very disciplined approach that seems ideal for defining a new brand story while engaging and aligning our key stakeholders in the process,” said Blair Franklin Asset Management Managing Director, Peter Zaltz.
