SCS

We rebuilt the SCS brand from the ground up by shifting their positioning away from a product manufacturer focused on the end consumer, who wasn’t even their customer. Then we repositioned the brand as a reliable, innovative engineering and manufacturing company that adds value to the products that their seat manufacturing clients make, enabling them to sell more. This new identity was reinforced by a tagline that summed up their value, “Reliability at every degree”.

We modernized the brand’s marketing infrastructure and expanded its digital footprint along with overhauling how new client acquisition was done. This included moving them away from expensive trade and tradeshow marketing where all their competitors were, to a more precise, lower cost digital strategy leveraging owned channels – new website, emailing marketing, and ongoing organic social media activities. We combined this approach with a content strategy and marketing calendar that we developed and deployed, enabling better targeting, analytics, and optimization, while lowering marketing costs and the cost of acquisition.