Seat Comfort Systems
Seat Comfort Systems (SCS) is a U.S.–based, family-owned manufacturer specializing in custom seat heating and cooling systems for OEMs and Tier 1 manufacturers. Known for fast turnaround, hands-on collaboration, and industry-leading quality, SCS needed a brand that reflected the scale, experience, and capability of the business they’ve built over 25+ years.
Industry
— Services & manufacturing
Branding to
— Articulate value
— Become known
— Gain share of market
Services
— Brand & value proposition strategy
— Brand assessment
— Brand identity & visual systems
— Website design & development
— Go-to-market strategy
The Situation
SCS had a strong reputation known for speed, reliability, and a team that solved problems without excuses with existing long-term clients. However, they were struggling to grow and break through with new clients because they lack awareness despite being a 25-year old business. This challenge was amplified by a transition of leadership to the next-generation, and a need to invest in their brand to address their awareness challenge so they could set the stage for growth.
The Human Behaviour Catalyst
Reliability is the difference between making money and losing money — trust in quality and delivery is everything.
The Solution
We rebuilt the SCS brand from the ground up by shifting their positioning away from a product manufacturer focused on the end consumer, who wasn’t even their customer. Then we repositioned the brand as a reliable, innovative engineering and manufacturing company that adds value to the products that their seat manufacturing clients make, enabling them to sell more. This new identity was reinforced by a tagline that summed up their value, “Reliability at every degree”.
We modernized the brand’s marketing infrastructure and expanded its digital footprint along with overhauling how new client acquisition was done. This included moving them away from expensive trade and tradeshow marketing where all their competitors were, to a more precise, lower cost digital strategy leveraging owned channels – new website, emailing marketing, and ongoing organic social media activities. We combined this approach with a content strategy and marketing calendar that we developed and deployed, enabling better targeting, analytics, and optimization, while lowering marketing costs and the cost of acquisition.
The Yield
The rebrand marked a turning point for SCS — giving them the clarity, confidence, and credibility needed to move into their next phase of growth. This is an on-going exercise and results will be updated as they come along.
