Views & POVs

How has the pandemic changed the way customers behave, what it indicates about future behaviour, what you need to pay attention to?

While the pandemic is not fully extinguished with new variants still emerging, we are taking slow, cautious steps back to normal. With that in mind, we wanted to look back and see what insights and lessons we could take away from the past 16 months not only in our personal lives but in business…

Looking at powerful brand rankings is always revealing. Looking at the best-known report from Interbrand, they present not just 2018 but a flash-back to the year 2000. The comparison between the two is downright instructive.

Yield has been operating for 28 years. Here we show what the real value of that accumulated experience and thinking is for clients today.

Yield’s President Ted Nation provides his perspective on how the real estate boom is affecting consumer spending in Toronto and Vancouver and what marketers should be watching for.

Let’s look at the tools or movements that are here or on the horizon that we can adopt and embrace today and start closing the gap between us and consumers.

With a career working on both sides of the fence, behemoths and boutiques, Ted Nation has big ideas on smaller shops.

There is no easier day to do something brave with your brand than today. It gets harder tomorrow, and even harder next year.

To be a Challenger Brand takes fearlessness – the audacity to dream, the confidence to begin and the dedication to continue.