Malcolm D'Souza

New Account Manager

We are delighted to announce that Malcolm D’souza has joined the Yield team as Account Manager, looking after Giant Tiger Stores, PROLINK, Noonoo Pinsler Donato and Polar Asset Management Partners.

Malcolm worked most recently at JAM Direct where he managed the CRM and video production programs for Bank of Montreal and Mastercard, including a ground-breaking dynamic video that was individually customized for each new BMO client.

Malcolm began his career at Wunderman where he worked on Xbox, Fido, Microsoft, and OLG. Applying his interest in gaming and his passion for video, he launched Xbox Canada’s first web show ‘Xbox all for one’ that runs to this day. On another Xbox project, Malcolm won a CMA award for ‘Gamerscore Mega-deal.’

For Fido, he helped launch the Fido Mastercard using a digital-first campaign that had no traditional media at all.

Malcolm CRM and one-to-one experience combined with his understanding of customized digital content development will be a huge asset as we move toward individualized brand storytelling.

Brad Usherwood, Yield CEO.

Best regards,
Brad & Ted.