We’re delighted to introduce two new additions to the Yield leadership team. Joining Michael Nitsopoulos who took up his position as Head of Design in July, is Zaigham Zulqernain our new Digital Director. “Having Michael and Zaigham on board gives us the next generation of creative and digital leaders, combining outstanding design with huge depth in digital strategy,” says Yield CEO, Brad Usherwood.
Michael Nitsopoulos
Michael is an award-winning Creative Director, with 15+ years of industry experience. He was previously Founder/Creative Director at Cinderbloc, leaving in 2015 to join TMX Equicom until it was sold to National Public Relations. Michael’s client experience includes work on BMO, Bombardier, Canada Post, Fairmont Hotels, New York Fries, RBC, Sobeys, Sun Life and U of T among others. Michael is a devoted family man and rarely separated from his loyal 6-year Bulldog, Betty.
Zaigham Zulqernain
Zaigham, known informally as Zee, brings extensive digital credentials to Yield. Over the past four years he has been a digital strategy consultant to some of the most important agencies in Canada including Sid Lee, The & Partnership, Cossette, FCB, Critical Mass and DDB. Earlier in his career, Zaigham ran his own agency, after launching one of Canada’s early dot coms.
“For us, finding two leaders with strong entrepreneurial roots was critical. They know intuitively how to grow client business with smart strategic ideas and creativity,” says Ted Nation, President at Yield. “You can’t teach that”
Best regards,
Brad & Ted
