ARHT Media

Yield did interviews with key customer segments in Canada and overseas to gain insight around the key drivers and barriers for use of a hologram to stage a meeting. Given the relatively high cost per event, users wanted re-assurance that the holographic meetings would generate real impact, while resolving the issues around presenter accessibility to the meeting venue. We transformed this insight into the tagline: “Be there, as a hologram” literally expressing the experience of the user. The website was designed to create the magic and impact of the hologram in an online environment while ensuring that it worked as a virtual sales tool with forms to capture proposals, demo requests, media inquiries, investors and general enquiries. Each pillar of the value proposition was readily accessible on the homepage supporting the sales effort.