DealMaker

The Situation

DealMaker was founded by two securities lawyers who believed there was a faster, more efficient and effective way to raise capital than the traditional “pen and paper” method used by private equity firms. They envisioned a better process without lawyers, investment brokers/dealers and other professional services resulting in high fees, less control over the raise and a longer duration to receiving funds.

In addition to these traditional P/E firms, DealMaker was competing with platforms like Republic, and Start Engine who offered an ‘Amazon’ type service that allows investors to select from an array of companies to invest in, but gives the firm raising capital little control over the size and timing of the raise nor the ability to leverage their own customer base as potential investors.
DealMaker needed to articulate their unique value proposition while building strong brand awareness and revenues to protect themselves against the eventuality of a large player copying their model and entering the market.

Human Catalyst

Owners of growth companies need capital fast and don’t want to put up with the high cost and slow process of the traditional capital raise.

Our Solution

Following extensive qualitative research with internal and external stakeholders, Yield Branding landed on a powerful distillation of the DealMaker brand strategy:
Higher performance, self-managed capital raises that get you to famous success, faster.

This proposition was underpinned by the belief that:

Leaders of fast growth companies and their advisors are both driven by the desire to be successful.
Their definition of success is bolder and grander because it goes beyond monetary success.
They want famous success which comes with recognition, notoriety, influence and the freedom to do the things they want.
They understand the value of excellence, that attention to detail can be the difference between winning and losing. And that the brightest minds and best tools make the difference in how fast you get there.
DealMaker can put these high performers in control, and get them to the capital they need with greater speed and efficiency.

The creative platform captured the essence of the proposition through use of a light line that connects DealMaker with the client need state while illustrating the outcome of famous success.