A story is a powerful thing...
Here’s ours.

Founded in 1989, Yield is one of the longest-standing independent, partner-owned firms in the country. Over 161 clients have trusted us with both long-term relationships and individual assignments – from the big brands like Scotiabank International, Equifax, and Porsche, to our smaller clients like Mud Hero and Ontario Medical Association.

Beyond our sheer number of consumer and business-to-business brands, almost every industry has come under our advisory. From retail, government, and crown corps to not-for-profits, healthcare, and packaged goods, we’ve run the gamut. Or close to it.

Proof that we’re doing something right.

If clients don’t like your service or your product, they won’t stay. And they certainly won’t give you referrals. At Yield, over 75% our business comes from referrals. It’s a point of pride for us.

Constant Improvement. We’ve had time to test and refine our processes. We see what works, what doesn’t, learn from it, adapt, or move on. In fact, our GENESIS™ strategic planning process has been refined more than a dozen times.

Vision. Longevity gives us perspective. We can see patterns in human behaviour and brands over extended periods of time, and better leverage universal motivators like desire, fear, and status. What’s more, while messages and channels evolve and change, applying our insights to strategy and communications doesn’t. It’s taken years of experience and refining our tools to deliver brilliant brand strategy, time and time again.