Giant Tiger wanted to promote their home essentials so they asked Yield to develop a campaign to show how adding new curtains, a bath mat, a comforter or kitchen appliances could enhance every part of the home. Yield created four 15s TV and digital spots in English and French with the tagline “Refresh for Less” that establishes the quality of Giant Tiger’s home essentials and the value they consistently bring.
Until now, we have focused advertising on women’s fashion but Giant Tiger believes there is a great opportunity to drive sales for the home so we needed a campaign that could bring to life each of the four pillars of the home offering – kitchen, bathroom, living room and bedroom, and still elevate the overall Giant Tiger brand.
Ted Nation — Yield President
The commercials are airing on national specialty TV through October while the digital versions are seen across a broad spectrum of social and digital channels.
Best,
Ted & Brad
