3 Trends & 4 Conclusions From The Pandemic
How has the pandemic changed the way customers behave, what it indicates about future behaviour, what you need to pay attention to? The pandemic legitimized Work From Home (WFH), strangled dining, entertainment, travel and recreational options for more than a year. This will impact how we live: in-home workspace, caring for the family, companionship, […]
Four New Clients Re-envisioning Their Brand
The pandemic has caused marketers to pull back, but some are forging ahead and investing in the growth of their brands. We would like to recognize them for their vision and tenacity as they seek to make their brands stand out in distinctly different ways. These are challenging and exciting projects and we look forward […]
Learning from the past to envision the future
How the pandemic has altered brand marketing and strategy. While the pandemic is not fully extinguished with new variants still emerging, we are taking slow, cautious steps back to normal. With that in mind, we wanted to look back and see what insights and lessons we could take away from the past 16 months not […]
Yield makes your holiday dreams come true
2020 has been… well… let’s say “unprecedented”. A lot of things have been put on pause, but Yield is here to help put the “Happy” back in your “Holiday”
Yield’s work shines through, even in Covid
We are always thrilled to win creative awards but the impact a campaign has on the brand is even more important in our books. Below you’ll see what we won, and what the work accomplished. Gold — Video Series Campaign Silver — Health Medicine Video Bronze — Video Direction Bronze — Single Radio Spot What it […]
What Brands Need to Think About After Covid
As Canada inches towards a re-opening, it is an interesting time to reflect on the state of brands and branding following 4 months of very abnormal social and market conditions. For some brands, just surviving the pandemic has been a good outcome – think of restaurant chains, airlines, or events management companies. Others did better […]
Yield Gives Doctors an Advantage in Retirement
The OMA discovered that 80% of physicians don’t feel adequately prepared for retirement while 75% of them wanted OMA to create some kind of pension-like plan. With this insight, OMA asked Yield to articulate a value proposition, define the brand platform and recommend a roll-out program for a retirement product that would be called the Advantages […]
Branding Ontario’s Doctors
Our new campaign for the Ontario Medical Association brands the value of Ontario’s doctors and what they do to lead their patients to better health. The campaign features a 60 second video that will be shown in cinemas across Ontario. [embedyt] https://www.youtube.com/watch?v=-podCqLmCUs[/embedyt] “We learned that over 2/3 of Ontarians believe that doctors, working on […]
Are the Holidays any different in Etobicoke?
HAPPY HOLIDAYS FROM THE GANG AT YIELD.
Yield brings home 5 Summit International Awards
Yield won 5 Summit International Awards in 2019 including two golds, two silvers, and one bronze. These prestigious awards receive more than 4,500 entries from 27 countries that are judged by an international jury panel and less than 500 awards are actually given out. Click any thumbnail to visit the case study. Financial Services Branding & […]
