The Ebb and Flow of Brands
Looking at powerful brand rankings is always revealing. Lots of companies like Interbrand, Brand Finance, and Kanter Brown for Wpp do annual surveys. The methodology varies on how they calculate value, but intuitively they all seem to make sense. Looking at the best-known report from Interbrand, they present not just 2018 but a flash-back to […]
Yield refreshes home for Giant Tiger
Giant Tiger wanted to promote their home essentials so they asked Yield to develop a campaign to show how adding new curtains, a bath mat, a comforter or kitchen appliances could enhance every part of the home. Yield created four 15s TV and digital spots in English and French with the tagline “Refresh for Less” […]
Yield brings in a Big Summer Win for Giant Tiger
It’s finally feeling like summer and Yield is launching a new TV and digital campaign for Giant Tiger Stores called, “Big Summer Wins!”. The campaign promotes Giant Tiger’s new private label fashion lines, Lily Morgan and myStyle while also introducing the Big Summer Wins in-store promotion. “As we evolve the inner voice campaign platform we […]
Improving with Age
Yield Branding has been operating continuously for 28 years. 161 clients have honoured us with both long-term relationships and smaller assignments. From the most well-known brands like Scotiabank International, Sears and Porsche to the less well known like Periodontal Associates and Think Drink to clients whose brands don’t exist anymore like Alpha Trading, Hummingbird Centre […]
New Account Manager
We are delighted to announce that Malcolm D’souza has joined the Yield team as Account Manager, looking after Giant Tiger Stores, PROLINK, Noonoo Pinsler Donato and Polar Asset Management Partners. Malcolm worked most recently at JAM Direct where he managed the CRM and video production programs for Bank of Montreal and Mastercard, including a ground-breaking dynamic video that was individually […]
Yield makes confidence look good for Giant Tiger
Yield has launched its 3rd campaign for Giant Tiger with two new commercials based on the successful “Inner Voice” creative theme. The campaign is underpinned by a new campaign line, ‘Confidence Looks Good on You’ and supports two of the store’s private label women’s fashion lines, Lily Morgan and mySTYLE. The campaign explores the inner strength […]
Real Estate Boom or Consumer Spending Bust?
Canada has been going through two very dramatic housing price spikes, one in Vancouver and one in Toronto. In the past year, Toronto has appreciated +25% while Vancouver, even with a year of a foreign buyer’s tax is up 10%. House prices used to more or less track the rate of inflation, but clearly these […]
New Account Leader
We are delighted to announce that Josie Ciccarelli has joined the Yield team as Senior Account Supervisor, overseeing Equifax, OMA Insurance and OMA Member Benefits. Josie worked most recently at FCB/SIX where she managed the extensive CRM programs for Janssen Pharmaceutical. Prior to FCB she spent five years on the client side at LoyaltyOne – Air Miles as a Client […]
3 Trends That Will Dominate 2017
As we enter 2017, the challenges we face have not only become more complex but almost daunting. The main cause of this upheaval is the democratization of commerce – no one is bound by the confines of traditional retail when they buy or sell something anymore. This leveling of the playing field has happened because […]
Giant Tiger finds its “Inner Voice” for the holidays
Yield has created a new holiday campaign for Giant Tiger Stores that follows on the heels of the successful Inner Voice campaign, which debuted in May of this year. That campaign resonated very strongly with Giant Tiger customers and clothing sales responded, so it made sense to extend the creative platform into the holiday season […]
