Danish Saeed

4 Acronyms for Social Media Brand Behaviour

Danish Saeed

In a world of trigger-happy, up-sized, super-boosted, virally-shared instant gratification, what would happen if the acronyms that are so ubiquitous on every platform didn’t mean what they say they mean?

Seven Ways to Capture Your Audience’s Attention

In Ben Parr’s Captivology, another ground-breaking book has emerged on the science of capturing attention. Parr brings our attention to seven triggers that call people to attention.
10 Reasons

10 reasons a numbered list is a cop-out in thought leadership

To be a Challenger Brand takes fearlessness – the audacity to dream, the confidence to begin and the dedication to continue.
Chris Torbay

Chris Torbay is Super Ad Critic for CBC

Yield Creative Director Chris Torbay was chosen by the Lang & O’Leary Exchange to review the 2013 Super Bowl ads.