Danish Saeed
4 Acronyms for Social Media Brand Behaviour
In a world of trigger-happy, up-sized, super-boosted, virally-shared instant gratification, what would happen if the acronyms that are so ubiquitous on every platform didn’t mean what they say they mean? That could be crazy right? Here are 4 fun acronyms for brand behaviour: BFF – Best Former Friend Despite great products, branding, and marketing, […]
Seven Ways to Capture Your Audience’s Attention
In Ben Parr’s Captivology, another ground-breaking book has emerged on the science of capturing attention. Parr brings our attention to seven triggers that call people to attention. Perhaps the magic number has to do with Parr’s years of research sifting through thousands of studies (from neurology to sociology) and conducting interviews (from Steven Soderbergh to David […]