Yield Branding
Yield Branding secures 3-year contract with the Ontario Medical Association.
After a comprehensive procurement process Yield Branding is thrilled to announce that we have retained our AOR status and have been awarded a new 3-year contract as the Ontario Medical Association’s creative branding agency. Yield will be responsible for a wide range of brand communications, digital marketing and advertising directed at the public and government […]
Yield welcomes a new client!
Yield rings in the New Year and welcomes CPA Professional Liability Plan (CPA PLI). They are a standalone organization that is part of the Chartered Accountants of Canada family. For 30 years CPA PLI has worked alongside the National and Regional/Territorial regulators to become the largest professional liability insurance provider exclusively for CPAs. Today they […]
How EV brands can go the distance.
The auto industry’s rapid transition to electrification presents many unique challenges to legacy carmakers. Brands whose reputations and customer experience have largely rested on mechanical components – engines, transmissions, suspensions – are having to embrace a reality where pure mechanics will no longer be a differentiator. When every car is instantaneously powerful, insanely smooth, and […]
The Trophy Conspiracy: How Clients Almost Got Away with Believing Awards Don’t Matter.
Ladies and gentlemen, gather around as we dive headfirst into the age-old debate: do those shiny, elusive creative awards truly matter in the world of advertising and branding? Some cynical clients would have you believe they’re about as useful as a chocolate teapot. But, before we dismiss the glittering trophies, let’s unveil the brilliant conspiracy […]
Yield’s Modern Manners Guide To Holiday Gatherings
As 2021 comes to a close, we want to thank you, our clients and friends for the great support you showed Yield throughout another challenging year. You can click below to see our holiday video which we put together with the help of comedian, Ward Anderson. We hope it gives you a smile. Please […]
New work from Yield gets you there, as a hologram
Yield just completed this new website for client, ARHT, the global leader in hologram meetings, learning and events. The site vividly demonstrates the power of Holographic TelepresenceTM ARHT’s proprietary technology, that allows individuals to beam from one location to another as a life-like hologram. With the dramatic increase in remote meetings during the […]
Yield brings home gold
Yield was thrilled to again find success at the global Summit Awards winning 7 honours including a prestigious gold award. The 2021 Summit awards received more than 4,500 entries from 27 countries and less than 500 awards were given out. This year, three of our clients were honoured along with a promotional holiday card we […]
Ontario’s Doctors seek public support for their plan to make health care better.
This video was the centre-piece of a campaign by Yield for the Ontario Medical Association to advocate for Ontario doctors’ plan to improve healthcare in Ontario. The video encourages the public to visit betterhealthcare.ca where they can learn about the plan and lend their support. A paid and organic social media campaign has been […]
Four New Clients Re-envisioning Their Brand
The pandemic has caused marketers to pull back, but some are forging ahead and investing in the growth of their brands. We would like to recognize them for their vision and tenacity as they seek to make their brands stand out in distinctly different ways. These are challenging and […]