Yield Branding

For most Canadians, Labour Day is a long weekend of barbecues, shopping, and back-to-school prep. But behind the picnics and promotions lies a moment of deeper meaning.

Yield is turning up the heat — and dialling in the chill — with the newest addition to its client roster: Seat Comfort Systems (SCS), a U.S.-based firm specializing in custom seat heating and cooling technologies.

We’re excited to announce our partnership with LG Air Solutions, a division of LG Electronics known for smart, innovative HVAC and air purification systems.

It is with great pleasure that we would like to announce Dany Saeed’s promotion to Associate Creative Director.

Less than 20-days into her new role Ania Russocki, Yield’s president wooes a new client who’s was in search of unlocking their brand’s value.

Ania Russocki joins Brad Usherwood as President of Brand Consultancy Yield.

Think of rebranding like renovating a house. It’s about updating and refreshing the structure to meet current needs while preserving its core essence. The goal is to seize the right moment to reinvent and reposition, whether due to internal changes, external pressures, or shifting market landscapes.

In a world where individuality often competes with collectivism, the idea of something being “focused on you” emerges as a powerful concept. The idea encapsulates the importance of focusing on the individual.

Yield invites Kelowna businesses to leverage our 34-year track record and expertise spanning 20 business sectors, 170+ clients and 7,800 branding and marketing assignments with a complimentary brand review, led by Brad Usherwood, Founder, Head of Strategy and Creative.