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Projects matched

“Articulate value”

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Seat Comfort Systems

Seat Comfort Systems (SCS) is a U.S.–based, family-owned manufacturer specializing in custom seat heating and cooling systems for OEMs and Tier 1 manufacturers. Known for fast turnaround, hands-on collaboration, and industry-leading quality, SCS needed a brand that reflected the scale, experience, and capability of the business they’ve built over 25+ years.

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OMA – I won’t give up

The Ontario Medical Association (OMA) is a membership organization that represents the political, clinical and economic interests of Ontario physicians. Practicing physicians, residents, and medical students enrolled in any of the six Ontario faculties of medicine are eligible for OMA membership. The OMA runs programs to encourage healthy living practices and illness prevention.

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Pro-Demnity: Grenfell Fire Report

ProDemnity is an insurance company based in Toronto, Canada solely focused on providing professional liability insurance to architects in Ontario. The organization had a single shareholder, the Ontario Architects Association which also acts as the regulator, mandating specific levels of professional liability insurance. This was the main reason ProDemnity was formed in 1987 as an […]

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Doctor’s Day 2025

The Ontario Medical Association (OMA) is a member-based organization that represents and advocates for the political, clinical and economic interests of Ontario physicians. This includes over 40,000 practicing physicians, residents, and medical students.

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CPA PLI

CPA PLI a standalone organization that is part of the Chartered Accountants of Canada family. For 30 years CPA PLI has worked alongside the National and Regional/Territorial regulators to become the largest professional liability insurance provider exclusively for CPAs. Today they protect and defend more than 9,000 firms and retired professionals across Canada and Bermuda.

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Tepperman’s Brand platform

Tepperman’s was founded in 1923 by Nate Tepperman in Windsor, ON and is still run by family today. It operates as a regional home furnishings chain made up of retail stores and outlets selling furniture, bedding, electronics, and appliances to consumers in South-Western Ontario. They primarily compete with big box stores like the Brick and […]

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OMA Innovation Video Series

The Ontario Medical Association (OMA) is a member-based organization that represents and advocates for the political, clinical and economic interests of Ontario physicians. This includes over 40,000 practicing physicians, residents, and medical students.

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Ontario Hunter Jumper Association

OHJA is a 30-year-old, not-for-profit equestrian association, made up of over 2000 members across the province and in the US who’s mandated is to support competitive riders through points tracking, programs and education.

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OMAI RRSP

The Ontario Medical Association (OMA) is a membership organization that represents the political, clinical and economic interests of Ontario physicians. Practicing physicians, residents, and medical students enrolled in any of the six Ontario faculties of medicine are eligible for OMA membership. The OMA runs programs to encourage healthy living practices and illness prevention.

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IPEX

IPEX is one of the largest pipe, fittings and valve manufacturers in NorthAmerica with plants across Canada and the US and new manufacturing and distribution facilities coming online in the US. The brand provides solutions for commercial and residential plumbing and mechanic, industrial, municipal, and electrical applications.

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Altamira – Meritage

Altamira was a well-known mutual fund brand acquired by National Bank Financial in 2002. It had assets under management of approximately $3.6 billion in 2003

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Arrow Capital

Arrow Capital Management is an employee-owned company, founded in 1999 in Toronto. Arrow’s expertise in active portfolio management and manager selection is evident in its strong, diverse platform, which provides clients with access to a global selection of actively managed investment funds. In December of 2013, Arrow acquired BluMont Capital adding the Exemplar range of […]

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DealMaker

DealMaker is an integrated software platform that assists late-stage companies (pre-IPO) in raising capital through all phases of the process from marketing to legal, monitoring, analytics, to issuance and transfer. They promise clients that they can own and control their raise process to get the capital they need faster.

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EnvisionIT – EUM

Extranet User Manager is a collaboration platform that allows organizations to onboard, share and collaborate with external users (partners, venders, contractors, etc.). The platform is made up of a portal that can manage users, documents, manage and publish content along with detailed analytics and reporting.

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Pro-Demnity

ProDemnity is an insurance company based in Toronto, Canada solely focused on providing professional liability insurance to architects in Ontario. The organization had a single shareholder, the Ontario Architects Association which also acts as the regulator, mandating specific levels of professional liability insurance. This was the main reason ProDemnity was formed in 1987 as an […]

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Hope Aero

Yield re-branded this venerable leader in aircraft maintenance, positioning the family-owned business for growth and margin improvement.

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Giant Tiger – Colour Your Summer

Giant Tiger is a Canadian owned and operated discount retailer in business for over 55 years. They appeal to the value customer offering groceries, clothing, and homewares. Giant Tiger opened its first store in 1961 in Ottawa, and today the privately held company has more than 250 stores in 8 provinces across Canada and employs […]

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Ontario Medical Association

Yield Branding developed a creative strategy for the Ontario Medical Association based branding the value of Ontario’s doctors and what they do to lead their patients to better health.

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Giant Tiger – Refresh for Less

Giant Tiger is a discount retailer offering fashion, food and housewares to budget-constrained shoppers in small towns and suburban markets across Canada.

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Ontario Medical Association Insurance

The Advantages Retirement Plan™ is a group retirement savings plan established exclusively for OMA members and their spouses/common-law partners, brought to you by OMA Insurance.

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Canadian Renewable Fuels Association

The Canadian Renewable Fuels Association (CRFA) is a non-profit organization in Canada, created in 1984. In 2016, CRFA re-launched under the name Renewable Industries Canada (RICanada). The change reinforced the 32 year-old non-profit association’s mission to promote the use of value-added products made from renewable resources. RICanada represents the interests of over 30 member companies, […]

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ReMax

RE/MAX Canada is a leading real estate brokerage brand with many years in the market. It had the highest performing agents and good marketshare but wasn’t differentiated from key competitors like Century 21, Royal LePage and others. Their success had been fuelled by a unique business model capable of attracting proven agents because they could […]

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PanAm Games 2015

The 2015 Pan American Games were the first international games successfully won by Ontario since 1930. The Games hosted 6,132 athletes representing 41 nations in the Americas, marking the largest multi-sport event ever hosted in Canada, in terms of athletes competing, eclipsing the 2010 Vancouver Olympics.

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Richardson GMP

Yield Branding re-positioned the firm to focus on advisor attraction and build the AUM to $25 billion.

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Glassopolis

Glassopolis is the architectural division of a family glass company that dates back to 1912 based in Toronto, Canada. Our founding values of expert service and fast turnaround still drive us today. We offer technical architectural glass products including fire-rated glass, lead x-ray glass, high temperature glass, security glass and more.

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University of Alberta

The University of Alberta Faculty of Law is the graduate school of law of the University of Alberta in Edmonton, Alberta, Canada. Established as an undergraduate faculty in 1912 it is the third oldest law school in Canada, and often considered the oldest law school in Western Canada. It is highly regarded among leading Canadian […]

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Altamira – RRSP Campaign

Altamira was a well-known mutual fund brand acquired by National Bank Financial in 2002. It had assets under management of approximately $3.6 billion in 2003

28 —

University of Toronto – Mental Health

Yield helped launch a critically important report on the state of mental health at the University of Toronto

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World Vision

Founded in 1957, World Vision Canada (WVC) is a Christian international development and disaster relief charity that helps communities overcome poverty. In F2021, 41 million people were at risk of starvation in 43 countries so WVC is shifting to work more in vulnerable communities, specifically those with unstable governments and high rates of poverty. In […]

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Blair Franklin

Yield Branding re-branded Blair Franklin as a standalone asset manager and positioned it for a successful sale to Gluskin Sheff.

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Deloitte Olympics

Deloitte, one of Canada’s leading professional services firms, provides audit, tax, consulting, and financial advisory services. Deloitte LLP, an Ontario limited liability partnership, is the Canadian member firm of Deloitte Touche Tohmatsu Limited. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of […]

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BOOST

Boost Child & Youth Advocacy Centre was first established in 1981 as The Metropolitan Toronto Chairman’s Special Committee on Child Sexual Abuse. They later became an organization under the name, The Special Committee on Child Abuse.

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Community Foundations of Canada

Community Foundations of Canada is the national network for Canada’s 191 community foundations. Together they help Canadians invest in making their communities better places to live, work and play. More than 90% of Canadian communities have access to a community foundation – from our largest cities to our smallest towns.

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Osler

Osler is a leader in Canadian business law with a singular focus. With an integrated network of offices in Toronto, Montréal, Calgary, Ottawa, Vancouver and New York, we have an undisputed reputation for solving problems, removing obstacles, and providing the answers when you need them. Osler is recognized for the breadth and depth of its […]

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Fengate

Fengate is a leading investment firm specializing in real assets, with a focus on infrastructure, private equity and real estate. Its track record has been built through numerous successful PPP results-driven partnerships, establishing the firm as one of the most active real asset investors in North America.

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Scotiabank

The Bank of Nova Scotia, operating as Scotiabank, is a Canadian multinational bank. It is the third largest bank in Canada by deposits and market capitalization.

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Vale

Vale is a Brazilian multinational mining company that built its position in Canada through the acquisition of Inco over 10 years ago, thus cementing its position as the largest producer of iron ore and nickel in the world.

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Alpha Trading

Alpha Trading Systems was an alternative trading platform based in Toronto that offered trading and data services until it was acquired by the Maple Group and folded into TMX in 2012.

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Georgetown Craft Beer Festival

The challenge for the Georgetown Craft Beer Festival was to establish a brand that would differentiate it from the multitude of options already available to craft beer drinkers in the GTA.

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ODA

The Ontario Dental Association represents more than 9,000 members, or nine out of 10 dentists in Ontario. Our mission is to provide innovative and inspired leadership to deliver exceptional value by advocating for accessible and sustainable optimal oral health for all Ontarians.

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OMA Insurance

The Ontario Medical Association (OMA) is a membership organization that represents the political, clinical and economic interests of Ontario physicians. Practising physicians, residents, and medical students enrolled in any of the six Ontario faculties of medicine are eligible for OMA membership. The OMA runs programs to encourage healthy living practices and illness prevention.

42 —

Ontario Telemedicine Network

OTN brings virtual care innovation to the healthcare system so that the people of Ontario can get the care they need when and where they need it most: at home, in their community or in hospital.

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Guarantee Gold

Guarantee Gold is a personal insurance provider focused on the needs of high net worth customers in Canada and the US. Backed by the financial strength of The Guarantee of North America, Guarantee Gold is committed to delivering the highest degree of customer satisfaction while ensuring their customers are always in the know.

44 —

PROLINK

PROLINK—Canada’s Insurance Connection is a national, independent, insurance and risk management firm delivering advice and insurance solutions for associations, businesses or individuals.

45 —

Picton Mahoney

Picton Mahoney Asset Management was founded in 2004 to provide unique investment solutions to institutional, retail and high-net-worth investors in Canada and around the world. They are 100% employee-owned and now manage approximately $7.5 billion in sub-advisory, pension plan and hedge fund assets on behalf of their clients.

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Shift Health

Shift Health is a consultancy devoted exclusively to healthcare, delivering convergent solutions anchored in incisive strategy and accountability to results. A partner of choice among healthcare and life sciences leaders worldwide, Shift Health works with governments, academia, healthcare providers, the not-for-profit sector and the biopharmaceutical and health technology industries.

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CMRA

Capital Markets Regulatory Authority is the initiative by the governments of British Columbia, New Brunswick, Nova Scotia, Ontario, Prince Edward Island, Saskatchewan, Yukon and Canada will better protect investors, enhance Canada’s financial services sector, support efficient capital markets and strengthen the management of systemic risk.

48 —

Polar

Yield positioned, re-named and re-launched Polar Asset Management Partners with an impressive tool chest of marketing materials to raise the awareness and bolster the reputation of the firm as giants in the Canadian hedge fund industry.

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Equifax

Equifax is a global information solutions company that uses unique data, innovative analytics, technology and industry expertise to power organizations and individuals around the world. They transform knowledge into insights that help make more informed business and personal decisions.