Yield launches new campaign to clear the path for Osler, Hoskin & Harcourt
Positioning a top tier law firm is tough. They are all very good, thorough and expensive. At least that’s what general counsel told Yield following a national research survey for Osler’s. While general counsel respect and value the law firms they deal with, they want more direct access to the legal expertise they need, when […]
Has the world gone barking mad?
Fifth Leg Wines approached Yield this spring to launch a new Australian wine into the Ontario market. Simple enough, except for the 29 other Australian wines being launched at the same time. Clearly, no new wine could succeed without standing out from the crowd. In Australia, Fifth Leg has a well-established positioning – “Serious about […]
Wolf Blass Wine Tutor mobile app
People love to learn more about their favourite wines, but very few have the opportunity – or inclination – to actually attend a wine tasting session. The new Wolf Blass Wine Tutor mobile app, created by Yield for Wolf Blass Wines puts this in a whole new perspective. Yield was challenged by Wolf Blass to […]
Yield Challenges Marketers to Face their Fears
Yield is sending an invitation out to selected marketers encouraging them to face their fears. The mailer arrives with the word FEAR prominent on the envelope. Inside, a gradual reveal is paid off when the recipient is invited to take the leap with Yield to ground-breaking new ideas that will transform their business. “Yield has […]
Yield helps Knightsbridge get their ‘K’ on
Yield has created a powerful new multi-channel campaign for Knightsbridge Human Capital, their client’s first major brand initiative since the company was formed nearly nine years ago. Unique in the market, Knightsbridge’s seamlessly integrated human capital services model provides customers with strategic advice and customized services to align an organization’s people with their business strategy. […]
Yield lands Porsche and Wolf Blass
Booze and cars typically shouldn’t mix. But after winning new accounts with Porsche Cars Canada and Wolf Blass wines, they’re making 2009 a good year for Toronto agency Yield. Yield pitched Porsche late last year, winning a five-agency review in November. As contract negations proceeded, the agency began doing work on a project basis in […]
