When to rebrand
It’s never a good time, but there are plenty of perfect opportunities. In a way, rebranding is like getting a divorce. At some point you realize things are no longer working out with the sweetheart of your youth. Maybe it’s something you did. Maybe it’s no one’s fault. Maybe a single event has prompted a […]
Yield heads for the hills!
No time. No money. No experience, per se. But a whole lot of heart and a thirst to build something great. In March 2015, Yield was approached by the Kiwanis, Kinsmen, Rotary and Lions Clubs of Georgetown to help launch a craft beer festival by the third week in September. Their goal was to work together to create an annual event […]
Yield Reaches the Summit
The International Summit Creative Awards awarded Yield a total of four awards, two gold, and two silver, on behalf of clients, Porsche Cars Canada and the Ontario Medical Association. The awards receive more than 5,000 entries from 23 countries around the world and recognize the creative achievements of small and medium-sized agencies with annual billings […]
Yield checks in with OMA Insurance
Yield Branding is launching their first work for OMA Insurance, the insurance division of the Ontario Medical Association, after winning the account in 2013. The campaign focuses on OMA Insurance’s unique advantages for doctors versus conventional insurance companies. “OMA Insurance is not-for-profit,” says Bruce Palmer, Managing Director at OMA Insurance. “So right away, we can focus our […]
Community Foundations of Canada and Yield are partners
The campaign will launch in 2013 as the first step in a multi-year awareness campaign including TV, radio, print and online leading up to Canada’s 150th birthday in 2017. “We were very impressed with Yield and the disciplined approach they take to planning a major communications campaign,” says Ian Bird, President and CEO of Community […]
Chris Torbay is Super Ad Critic for CBC
Every year Super Bowl advertising is highly anticipated and draws the top ad rates on both sides of the border – a 30 second spot goes for about $4,000,000 in the US, $300,000 in Canada. It has also become a cultural phenomenon where audiences eagerly await the newest ads from celebrated advertisers like Pepsi, Budweiser, […]
Farmers Sing Along with Cavendish Farms
The commercials focus on From the Farm’s unique brand position as the only frozen potato to be sourced entirely from PEI, known for producing Canada’s best tasting potatoes. Filmed on a farm in PEI early last summer, the spots feature real PEI farmers singing about the quality and taste of PEI potatoes. “To maintain the […]
Yield Expands Brand Advisory Team
Following new client wins from Blair Franklin, Cavendish Farms, Mud Hero and Hello Health, Yield has bolstered its strategic branding & account teams with the addition of three new staff members. “Our focus was to build out the strength of our brand advisory, so we were very selective about the staff we wanted. We focused on individuals who are […]
Yield plants potatoes with Cavendish Farms
Yield was appointed recently as Cavendish Farms’ branding and advertising agency after a multi-agency competition. The assignment is for the From the Farm brand, first launched in 2007 as a natural style, skin-on frozen potato grown in PEI. “Yield did some impressive due diligence for their pitch, quickly grasping the uniqueness of our product and […]
Yield Registers Big Asset Gain
Following a competitive review, Yield was selected by Blair Franklin Asset Management for a major new strategic branding initiative. Blair Franklin recently decided to divide its asset management and advisory business into two completely separate ownership groups. A big priority was to identify a branding firm to advise them on how to tell their new […]
