The skinny

As Canada inches towards a re-opening after Covid-19, it is an interesting time to reflect on the state of brands and branding following 4 months of very abnormal social and market conditions. Click Here to see how consumer attitudes have changed as a result of Covid and what you can do about it.

Yield was handed an exciting assignment by the Ontario Medical Association to brand and launch a new retirement investment plan.

Our new campaign for the Ontario Medical Association brands the value of Ontario’s doctors and what they do to lead their patients to better health. The campaign features a 60 second video that will be shown in cinemas across Ontario.

Yield went around town and find out for this special Holiday video.

Yield won 5 Summit International Awards in 2019 including two golds, two silvers, and one bronze. These prestigious awards receive more than 4,500 entries from 27 countries that are judged by an international jury panel.

Giant Tiger wanted to promote their home essentials, so they asked Yield to develop a campaign to show how adding new curtains, a comforter or kitchen appliances could enhance every part of the home.

It’s finally feeling like summer and Yield is launching a new TV and digital campaign for Giant Tiger Stores called, “Big Summer Wins!”

We are delighted to announce that Malcolm D’souza has joined the Yield team as Account Manager.

Yield has launched its 3^rd campaign for Giant Tiger with two new commercials based on the successful “Inner Voice” creative theme.