Views & POVs
A practical use of AI at an Agency
There’s a lot of AI talk. A lot of hype and speculation about what it can or should do: everywhere you look, Artificial Intelligence is described as disruptive, transformative, and inevitable. And let’s face it, who isn’t guilty of using ChatGPT as their all-encompassing life coach slash main decision-maker? All jokes aside, and whether we […]
Labour Day: The Reset Moment Where Brands Can Build Lasting Relevance
For most Canadians, Labour Day is a long weekend of barbecues, shopping, and back-to-school prep. But behind the picnics and promotions lies a moment of deeper meaning.
Collaboration isn’t about the office — it’s about connection.
In a remote environment, great teamwork doesn’t just happen it’s built with intention.
The power and importance of reimagining your brand
Think of rebranding like renovating a house. It’s about updating and refreshing the structure to meet current needs while preserving its core essence. The goal is to seize the right moment to reinvent and reposition, whether due to internal changes, external pressures, or shifting market landscapes.
The ‘You’ Factor: Building Trust and Loyalty through Personalized Marketing.
In a world where individuality often competes with collectivism, the idea of something being “focused on you” emerges as a powerful concept. The idea encapsulates the importance of focusing on the individual.
4 Acronyms for Social Media Brand Behaviour
In a world of trigger-happy, up-sized, super-boosted, virally-shared instant gratification, what would happen if the acronyms that are so ubiquitous on every platform didn’t mean what they say they mean?
