Yield is turning up the heat — and dialling in the chill — with the newest addition to its client roster: Seat Comfort Systems (SCS), a U.S.-based firm specializing in custom seat heating and cooling technologies.
As agency of record, Yield will lead the development of a comprehensive new brand platform for Seat Comfort Systems to fuel the company’s next stage of growth. This includes:
- A bold new brand and go-to-market strategy
- A refreshed visual identity and design system
- Integration of new technology to support brand implementation, giving the SCS team more control and flexibility across channels
- A full reimagining of marketing materials, social media communications, sales enablement tools, and trade show experiences to support customer acquisition and brand awareness
“Right from the first meeting, we saw an opportunity to shift the company from an end-user product positioning to one of engineering and innovation that supports OEMs to sell more seats,” said Brad Usherwood, Founder and Head of Strategy & Creative at Yield. “Stay tuned, we’ll be sharing the work when it launches at the end of Q3.”
The partnership arrives at a pivotal moment for SCS as the company enters an aggressive growth phase — with plans to double its business in the coming years. The new brand will serve as a foundation for next-generation leadership and a more elevated presence in the OEM and tiered manufacturing space.
About Yield
Yield is a 35-year-old strategy and creative brand advisory that engineers greater brand love for clients by helping them discover their real value.
