It’s finally feeling like summer and Yield is launching a new TV and digital campaign for Giant Tiger Stores called, “Big Summer Wins!”. The campaign promotes Giant Tiger’s new private label fashion lines, Lily Morgan and myStyle while also introducing the Big Summer Wins in-store promotion.
“As we evolve the inner voice campaign platform we wanted to inject more energy into the brand. We did this by exploring the definition of value in the mind of our target customer as it relates to their lifestyle, like finding 3 dresses for 3 weddings on a single dress budget,” says Ted Nation who leads the business at Yield.
The commercials are airing on national specialty TV (W, Bravo, Food Network, Fashion Television) through June while 15-second versions will be seen across a broad spectrum of social and digital channels.
Happy viewing,
Ted & Brad.
