Yield has launched its 3rd campaign for Giant Tiger with two new commercials based on the successful “Inner Voice” creative theme. The campaign is underpinned by a new campaign line, ‘Confidence Looks Good on You’ and supports two of the store’s private label women’s fashion lines, Lily Morgan and mySTYLE.
The campaign explores the inner strength that women tap into to accomplish the things in their life and to appreciate who they have become.
Ted Nation — Lead Account Manager.
In the Lily Morgan ad, two women encourage their friend at a comedy club as she bravely takes the stage for an improv performance, while in the second ad an unexpected twist dramatizes a woman’s realization about who she has become. Each spot continues to build on the interesting tension about a woman’s responsibilities to her family and friends versus her desire to feel confident and good about herself.
The “Confidence Looks Good On You” ads will be running until June 25th on specialty TV and digital outlets.
Ted & Brad
