How building a shared brand helps everyone
More and more we hear & read about the sharing economy, where people and organizations that work collaboratively, can spread the burden of acquiring capital, sweat equity or the right skill sets. Many brands have succeeded and even profited from this new approach. We would like to “share” (pun intended) how this approach built a […]
New Sheriffs at Yield
We’re delighted to introduce two new additions to the Yield leadership team. Joining Michael Nitsopoulos who took up his position as Head of Design in July, is Zaigham Zulqernain our new Digital Director. “Having Michael and Zaigham on board gives us the next generation of creative and digital leaders, combining outstanding design with huge depth […]
Yield reaches the Summit again in 2016
Yield had its best showing ever at the Summit International Awards, winning a Best in Show, a gold, two silvers and a bronze. The Summit Awards receive over 5,000 submissions across multiple categories from 21 countries. “We are particularly proud that we won 5 different awards, in 5 different creative categories with 5 different clients,” says Brad […]
Some GIANT news about a Canadian brand
Following a competitive creative pitch, Giant Tiger Stores Limited chose Yield to elevate their brand through the launch of three new fashion lines! Giant Tiger is a long-standing privately held Canadian retailer offering grocery, clothing and housewares all at an everyday low price. At 217 stores across Canada and growing, Giant Tiger serves smaller towns and suburban locations with a […]
Yield Expands Brand Advisory Team
To handle the increased business resulting from recent new business wins, including the University of Alberta Faculty of Law, LMS Prolink, VSP Vision Care and the Georgetown Craft Beer Festival, Yield added two important team members to the brand advisory team with: Katherine Vavilova Project Manager Katherine comes to Yield after three years at InMoment, a leading customer experience research […]
Does Size Really Matter?
Having worked half my career at a big agency and half with a boutique, it has always puzzled me when big brand marketers repeatedly award business to larger agencies just because … well, they’re bigger! The reasons why always seem to be the same, but rarely stand up to scrutiny when you really think them […]
Fearless Starts Today
There is no easier day to do something brave with your brand than today. It gets harder tomorrow, and even harder next year. If you just moved jobs, it’s easier now. If you’re in last place, it’s easier now. If you’re young, there is no greater opportunity to bet big on a breakthrough idea than […]
Yield makes Polar king of the north
Even with some of the branding elements in place, a more compelling story still needed to be told. For Polar Asset Management Partners, the polar bear icon had so much more to offer. The polar bear is the undisputed ruler of the north – strong, confident, and well-adapted to the harsh environment in which it flourishes. […]
Brand-building never gets old!
Disability Insurance is a critical component of a physician’s overall insurance coverage. But for many doctors, this coverage appears to be a significant expense with no lasting value if they remain healthy throughout their career. OMA Insurance recently developed an additional benefit for long-time DI policy holders that paid out after retirement, helping doctors live longer and more […]
Yield serves up the suds in Georgetown
By all measures – and despite the weather – it was a thundering success. Head For The Hills, the inaugural Georgetown Craft Beer Festival, delivered attendance that was nearly 150% over expectations, with significant pre-sale tickets (80% of total sales) reflecting the anticipation built up through strong promotion in the weeks leading up to the weekend. […]
