Yield’s work shines through, even in Covid
We are always thrilled to win creative awards but the impact a campaign has on the brand is even more important in our books. Below you’ll see what we won, and what the work accomplished. Gold — Video Series Campaign Silver — Health Medicine Video Bronze — Video Direction Bronze — Single Radio Spot What it […]
What Brands Need to Think About After Covid
As Canada inches towards a re-opening, it is an interesting time to reflect on the state of brands and branding following 4 months of very abnormal social and market conditions. For some brands, just surviving the pandemic has been a good outcome – think of restaurant chains, airlines, or events management companies. Others did better […]
Yield Gives Doctors an Advantage in Retirement
The OMA discovered that 80% of physicians don’t feel adequately prepared for retirement while 75% of them wanted OMA to create some kind of pension-like plan. With this insight, OMA asked Yield to articulate a value proposition, define the brand platform and recommend a roll-out program for a retirement product that would be called the Advantages […]
Branding Ontario’s Doctors
Our new campaign for the Ontario Medical Association brands the value of Ontario’s doctors and what they do to lead their patients to better health. The campaign features a 60 second video that will be shown in cinemas across Ontario. [embedyt] https://www.youtube.com/watch?v=-podCqLmCUs[/embedyt] “We learned that over 2/3 of Ontarians believe that doctors, working on […]
Are the Holidays any different in Etobicoke?
HAPPY HOLIDAYS FROM THE GANG AT YIELD.
Yield brings home 5 Summit International Awards
Yield won 5 Summit International Awards in 2019 including two golds, two silvers, and one bronze. These prestigious awards receive more than 4,500 entries from 27 countries that are judged by an international jury panel and less than 500 awards are actually given out. Click any thumbnail to visit the case study. Financial Services Branding & […]
Yield refreshes home for Giant Tiger
Giant Tiger wanted to promote their home essentials so they asked Yield to develop a campaign to show how adding new curtains, a bath mat, a comforter or kitchen appliances could enhance every part of the home. Yield created four 15s TV and digital spots in English and French with the tagline “Refresh for Less” […]
Yield brings in a Big Summer Win for Giant Tiger
It’s finally feeling like summer and Yield is launching a new TV and digital campaign for Giant Tiger Stores called, “Big Summer Wins!”. The campaign promotes Giant Tiger’s new private label fashion lines, Lily Morgan and myStyle while also introducing the Big Summer Wins in-store promotion. “As we evolve the inner voice campaign platform we […]
New Account Manager
We are delighted to announce that Malcolm D’souza has joined the Yield team as Account Manager, looking after Giant Tiger Stores, PROLINK, Noonoo Pinsler Donato and Polar Asset Management Partners. Malcolm worked most recently at JAM Direct where he managed the CRM and video production programs for Bank of Montreal and Mastercard, including a ground-breaking dynamic video that was individually […]
Yield makes confidence look good for Giant Tiger
Yield has launched its 3rd campaign for Giant Tiger with two new commercials based on the successful “Inner Voice” creative theme. The campaign is underpinned by a new campaign line, ‘Confidence Looks Good on You’ and supports two of the store’s private label women’s fashion lines, Lily Morgan and mySTYLE. The campaign explores the inner strength […]
