New Account Leader
We are delighted to announce that Josie Ciccarelli has joined the Yield team as Senior Account Supervisor, overseeing Equifax, OMA Insurance and OMA Member Benefits. Josie worked most recently at FCB/SIX where she managed the extensive CRM programs for Janssen Pharmaceutical. Prior to FCB she spent five years on the client side at LoyaltyOne – Air Miles as a Client […]
Giant Tiger finds its “Inner Voice” for the holidays
Yield has created a new holiday campaign for Giant Tiger Stores that follows on the heels of the successful Inner Voice campaign, which debuted in May of this year. That campaign resonated very strongly with Giant Tiger customers and clothing sales responded, so it made sense to extend the creative platform into the holiday season […]
How building a shared brand helps everyone
More and more we hear & read about the sharing economy, where people and organizations that work collaboratively, can spread the burden of acquiring capital, sweat equity or the right skill sets. Many brands have succeeded and even profited from this new approach. We would like to “share” (pun intended) how this approach built a […]
New Sheriffs at Yield
We’re delighted to introduce two new additions to the Yield leadership team. Joining Michael Nitsopoulos who took up his position as Head of Design in July, is Zaigham Zulqernain our new Digital Director. “Having Michael and Zaigham on board gives us the next generation of creative and digital leaders, combining outstanding design with huge depth […]
Yield reaches the Summit again in 2016
Yield had its best showing ever at the Summit International Awards, winning a Best in Show, a gold, two silvers and a bronze. The Summit Awards receive over 5,000 submissions across multiple categories from 21 countries. “We are particularly proud that we won 5 different awards, in 5 different creative categories with 5 different clients,” says Brad […]
Some GIANT news about a Canadian brand
Following a competitive creative pitch, Giant Tiger Stores Limited chose Yield to elevate their brand through the launch of three new fashion lines! Giant Tiger is a long-standing privately held Canadian retailer offering grocery, clothing and housewares all at an everyday low price. At 217 stores across Canada and growing, Giant Tiger serves smaller towns and suburban locations with a […]
Yield Expands Brand Advisory Team
To handle the increased business resulting from recent new business wins, including the University of Alberta Faculty of Law, LMS Prolink, VSP Vision Care and the Georgetown Craft Beer Festival, Yield added two important team members to the brand advisory team with: Katherine Vavilova Project Manager Katherine comes to Yield after three years at InMoment, a leading customer experience research […]
Yield makes Polar king of the north
Even with some of the branding elements in place, a more compelling story still needed to be told. For Polar Asset Management Partners, the polar bear icon had so much more to offer. The polar bear is the undisputed ruler of the north – strong, confident, and well-adapted to the harsh environment in which it flourishes. […]
Brand-building never gets old!
Disability Insurance is a critical component of a physician’s overall insurance coverage. But for many doctors, this coverage appears to be a significant expense with no lasting value if they remain healthy throughout their career. OMA Insurance recently developed an additional benefit for long-time DI policy holders that paid out after retirement, helping doctors live longer and more […]
Yield serves up the suds in Georgetown
By all measures – and despite the weather – it was a thundering success. Head For The Hills, the inaugural Georgetown Craft Beer Festival, delivered attendance that was nearly 150% over expectations, with significant pre-sale tickets (80% of total sales) reflecting the anticipation built up through strong promotion in the weeks leading up to the weekend. […]
